Agency Insider Secrets™
Market your business with confidence
As a small business owner, you are an expert in your field, but you are not expected to be an expert in digital marketing.
I created Agency Insider Secrets™ to empower small business owners, like you, to understand and assess the effectiveness of your digital marketing efforts, without the need to become digital marketing experts.
This ensures confidence in your agency relationships, allowing you to focus on running your business successfully. Agency Insider Secrets™ is a condensed one hour session for busy business owners.
Presented by Catriona Heaphy, Founder of Insider Marketing.
I'm passionate about helping small businesses maximise their return on marketing investment. That's why I set up Insider Marketing and developed Insider Agency Secrets™ - a condensed hour of my learnings to help as many small business owners as I can navigate their marketing agency relationships.
Ready to make informed marketing decisions with confidence?
How you should be considering targeting as a business owner and the questions your agency should be asking BEFORE running your ad campaigns.
An agency's definition of a lead can skew your results. Poor lead definition can lead to inflated lead count and poor marketing decisions.
The responsibility of this step replies solely on you as business owner but there are ways to work with your agency to make this more efficient.
How reporting should work and red flags to look out for. Understanding reporting is key to ensuring long term success of your campaigns.
The performance of an ad hinges on its creative content.. Make sure you know the plan for ad creative before you start out your agency journey.
Don’t feel pressure to sign up to every platform. Depending on your objectives/target audience/industry or stage of your business, certain platforms will be a better fit.
I'll share my ROI tracker and how to use this simple tool to make better marketing decisions.
How to get your house in order before running expensive ad campaigns.
I'll take you through different retainer pricing models, which ones are red flags and how to choose the best model for your needs.
How to ensure you own your ad accounts and the campaign and financial data that goes with them.
This is one of the most common areas where agencies don't properly communicate with their clients. Find out what's realistic.
By running through the session on a video call I can explain each step in detail and screen share different systems and examples. A recording will benefit you when you want to refer back to certain points.
I will send you a copy of the slides after our session along with the optional recording.
The aim of Agency Insider Secrets™ is to give small business owners a topline understanding of how agencies work so you can approach the process, and decisions around your marketing with confidence.
Ready to make informed marketing decisions with confidence?
