About Insider Marketing

Your agency insider

I'm passionate about helping small businesses maximise their return on marketing investment.

The full story

I began my career on the agency side as an account manager, handling B2C brands such as Volkswagen, ​ŠKODA, Virgin Money, Sea Shepherd, Canberra Tourism, and Destination NSW.

These days, I prefer to work as a marketing consultant for SME clients. I believe that genuine passion is essential for quality work, so I choose my clients carefully, preferring to collaborate with agencies and clients who share my values.

I have a BA in Marketing and MSc in Marketing and I am continuously learning.

Get in touch

Why I set up Insider  Marketing

As I took on more contract work with SME clients, I noticed a recurring need for guidance among small businesses when working with marketing agencies.

I founded this consultancy specifically to support SMEs with their marketing requirements. Having observed the common struggles faced by small and medium-sized businesses in finding suitable marketing partners, I understand the challenges.

Whether it's uncertainty about needed services, budget constraints, or difficulty in pinpointing agencies aligned with business goals, SMEs often encounter obstacles.

Insider Marketing is here to help SMEs navigate the marketing landscape and find a dependable partner for genuine growth.

Independent marketing advice

I operate as an independent marketing consultant, and I also work in a number of marketing agencies as a Digital Marketing Account Manager and a Fractional CMO for international clients.

Small business marketing

With clients spanning Australia, Ireland and Germany, my focus lies in assisting small business owners in navigating the digital marketing realm. I aim to empower them to make informed decisions for the success and growth of their businesses.

Ready to make informed marketing decisions with confidence ?

Book a session today

Agency insider secrets™

Save time and make informed decisions before choosing a digital marketing agency. Agency Insider Secrets™ is a condensed hour of my learnings to help as many small business owners as I can navigate their marketing agency relationship. Join my one-hour session covering:

Retainer payment models

Ad account access

Landing pages, Websites

Lead Definition

Reporting

Ad Creative

Platform Selection

How to measure ROI

Targeting

Learn more about Agency Insider Secrets™

Your Marketing Consultant

I work closely with small business owners like you to identify opportunities for improvement, enabling you to maximise the impact of your marketing investments.

Maybe all you need is a fresh set of eyes on your creative work or a closer look to reveal what's really happening with your marketing strategy.


Sometimes, the answers are staring you in the face, and a new perspective is all it takes to audit your current activities or evaluate your connection with your marketing agency.



Let's explore and optimise together!

What my clients say

What some of my clients and colleagues in the industry have to say.

"Cat was a fantastic Account Manager during her time at Excite Media! Cat has an amazing ability to build deep client relationships, and really dig into the client's current business needs and how digital marketing could best support them and help their business grow. We would have loved to have Cat on the team longer, but I'm super excited and proud to see her own business go from strength to strength."

Karl Paustian

Head of Team Success - Client Experience, Excite Media

"I found Catriona incredibly organised, extremely good natured and an absolute pleasure to deal with even under highly pressing deadlines. Catriona has a great eye for design and detail and she is sure to be a huge asset to any marketing project."

Richard O'Connell

Managing Director, ROC Design

"Cat helped us find efficiencies in our search spend (Google adwords) and her strategies helped us increase lead volume but more importantly, lead quality by attracting higher value leads. I would highly recommend Cat as a marketing consultant."

Claudia Fick, Marketing Manager

The Site Foreman - Architects and Project Managers

"Working with Catriona at the startup, Knowby, continues to be a seamless and inspiring experience. Her ability to guide projects, including web design and video editing, with clear direction ensures everything aligns perfectly with the marketing strategy. Her attention to detail and understanding of branding have been invaluable as we position the startup in the market. Catriona brings a thoughtful and creative approach to every project, making her an indispensable part of our team."

Kyrylo Balakleiets

UX Designer, Knowby

"I just wanted to take the opportunity to say that you are doing an amazing job!  I’m really impressed by the creativity and ingenuity that you are delivering for us - I genuinely appreciate it.  Great work!."

Clint Collins, CEO

Knowby

"I cannot recommend Cat highly enough!! During my time as COO at Story House, Catriona handled all aspects of our SEO, marketing and website management. Cat's dedication to her clients is exceptional. She genuinely cares about the results she achieves, works hard at ensuring clear communication with her clients and is always looks for out-of-the-box ways of getting outcomes for the business.If you're looking for a marketing specialist that wants to ensure the very best results, and wants to achieve great results, not just a pay-check, I would urge you to use Catriona!"

Craig Alchin

COO, Story House Early Learning

Ready to make informed marketing decisions with confidence?

Get in touch today